The female depicted on the Starbuck’s signage and products reminds me of a goddess or a mermaid. She appears magical and has a five-point star on her crown. Her long flowing hair is reminiscent of the flowing product line of coffee, tea, and cocoa. She has a warm, welcoming smile that greets customers and sets the tone for Starbuck’s culture as a gathering place for all.

Business people and students and families gather at Starbuck’s to sit and sip their favorite beverage. She is green in color for nature, and prosperity. She is somewhat wiccan in her aspects. She looks like she has fins instead of fingers like a mermaid. She is likeable and gentle in her countenance. I think that her designer wanted to convey her warmth, and smoothness, like your favorite Latte. Whenever I see her, I think coffee, cocoa, and tea. Her image translates well from billboard to video, to label graphics adorning cups, aprons, or bottles. I really like her. She’s one of my favorite logos She is a mythological siren, that was known to sing so beautifully that she entranced sailors, luring them to crash their ships into the rocks. I think that I first learned of them in Roman and Greek mythology, during the story of Jason and the Argonauts.